Wednesday, May 26, 2010

A perplexing thing.

So I was in the grocery store looking at apple juice, because I really love apple juice and all, and I noticed something rather perplexing.

If it's 100% juice from concentrate, how exactly does that work?

I've always thought that you added water to concentrated juices to make your juice type beverage. But then it is no longer 100% juice. It's whatever percentage juice and water, like 60 - 40%. 100% juice implies that the total volume of your juice jug is directly from the fruit. IE they squeezed however many apples it took to fill up the jug and thus equalling 100% juice. So isn't it mis-leading to indicate it's 100% juice if it's from concentrate? It's really not possible. Right?

Just a thought.

2 comments:

  1. They make concentrate by removing water. Then they add back the water. If they add back less water than they remove, does that make it 110% juice?

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  2. Why would they take water out only to put it back in?!?!? That makes no sense. Plus if they took out more water than they put in it still wouldn't be 100% juice. It would still be juice beverage.

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